(6 Steps) How to Make a Facebook Event Shareable

Learn how to make a Facebook event shareable in just a few steps. Follow our easy-to-use guide to increase your event's visibility and engagement.

According to Meta, more than 35 million users view Facebook events daily.

As a business owner, you can use these Facebook events to organize in-store activities and promote foot traffic to your premises. Alternatively, you can organize community outreach events.

But how do you promote the event and ensure a high attendance? By making shareable Facebook event posts.

In this article, we provide a detailed guide on how to make a Facebook event shareable.

TL;DR – How Do You Make a Facebook Event Post Shareable

In a hurry? Here’s a concise summary of what is discussed in the article:

• The best way to make a Facebook event shareable is by marking the post as Public.
• You can create a private Facebook event and allow guests to invite their friends to boost shareability while maintaining exclusivity.
• You cannot change a Facebook event’s privacy settings after publishing the post.

Need to maximize visibility on an upcoming Facebook Event? Embed the event post on your web pages.

Our SociableKIT Facebook events widget lets you customize the embed to appeal to site visitors and enhance interactions. The embed is also easy to create, even for a first-time user.

Create a SociableKIT widget and embed your Facebook Event post anywhere on your site!

Possible Reasons You Can’t Share Your Facebook Event

Facebook might temporarily block you from sharing an event for the following reasons:

• Account Privacy Settings: Setting your Facebook account to private often affects how you share content with others. Check your privacy settings and set it to Public for unrestricted sharing.
• Suspicious Activity: Creating and sharing multiple events within a short time could trigger Facebook’s algorithm to flag your posts as spam. Facebook might block the share feature temporarily, but you should be able to share the events again after some time.
• Event Marked as Unwelcome: Facebook can mark your event as unwelcome if other users flag it or report it for suspicious activity or harassment. Getting Facebook to unblock such posts is often hectic, so we recommend deleting the event and creating a new one.
• Breaching Community Guidelines: Facebook can flag your event for breaking its community standards regarding promoting adult content and nudity, organizing criminal activities, and offering restricted goods or services.
• Event Already Passed: You cannot share an event whose date has already passed. If Facebook marks your event as ended, you likely selected the wrong date.

Benefits of Making a Facebook Event Shareable

If you are organizing an event, we recommend creating a Facebook Event post and making it shareable to reach a wider audience. 

Here are the benefits you can expect:

• Cost-Effective Marketing Tool: Shareable Facebook events help reduce the budget spent on marketing and promotion. Instead, it lets you leverage promotion by word of mouth and Facebook’s algorithm to reach lookalike audiences.
• Cross-Platform Promotion: Making a Facebook event shareable lets you promote it on other social media platforms. You can also embed it on your website to direct the traffic to the Facebook event.
• Increased Visibility: Your Facebook followers and friends can share the event on their timelines, increasing reach and visibility. Setting privacy settings as Public allows even people who do not follow your account to see the post.
• Community Building: Shareable posts encourage discussions and engagement about your upcoming event. It is an effective way to build hype around the event, boosting attendance.

Basics of Creating a Facebook Event

Creating a Facebook event is straightforward. Let’s highlight some fundamental details to keep in mind:

• Basic Event Information: This includes the event title, cover photo, venue, and date.
• Event Type: You must specify whether the event will be virtual or in-person.
• Event Privacy: Specify who can see the event post.
• Repeat Event: Set how often the event will happen (daily or weekly) and provide the end date.

How to Make Your Facebook Event Shareable

How you set up your Facebook event determines its shareability. Unfortunately, Facebook does not let you adjust an event’s privacy settings once you publish the post.

Should you create a private event, the only solutions are to publish a new events page or duplicate the private event and adjust settings. 

Here’s a step-by-step guide for making your Facebook event shareable:

1. Log in to your Facebook account.
2. Click on the Menu and select the Events option.
3. Input the event details: event name, date, and venue.
4. Set the privacy settings to Public.
5. Configure the event settings: co-hosts, show guest list, and moderation settings.
6. Click on Create Event to publish the post.

How to Make an Event Shareable on Facebook Business Page

Follow these steps to make an event shareable on Facebook Business page:

1. Sign in to your personal Facebook account.
2. Click on your profile photo (top right of your screen) and select your Facebook Business page.
3. Click on the Menu and choose the Event tab.
4. Click on the ‘+’ icon to add a new event.
5. Populate the fields with the required information.
6. Pick a category under Market Your Event to help Facebook recommend your event to lookalike audiences.
7. Under Communication settings, permit users who are not hosts to post on the event.
8. Finally, click on Create Event so the post goes live.

Tips for Maximizing Facebook Event Shareability

Setting your Facebook event to Public ensures your post is shareable. Still, you must utilize other practical tips to maximize shareability. 

Let’s highlight them below:

Use a Search-Friendly Title

Use clear, descriptive keywords in your event title to help users find the Facebook post. Consider possible terms people might use when searching Facebook for content related to your event and include them in the description.

Finally, leverage relevant media to make the post stand out. 

Include Key Event Details

Usually, users are cautious not to spread spam posts or scams. Creating a detailed Facebook event helps build credibility and trust.

Provide essential details, such as venue, date, and event poster, to encourage users to share the event on their timelines. 

Provide a Ticket Link

Facebook recommends including a booking or ticket link on an event post to prompt user reaction.

Users will likely engage with a Facebook event if there’s a direct link to confirm attendance. They will also likely share the link and encourage their followers and friends to confirm attendance.

Use Event Co-Hosts

Add several co-hosts to the event post and encourage them to mark the event on their Page calendars. This makes the event visible to their audiences, who can share it on their timelines, promoting the post organically.

Event Ads

Use Facebook Ads to promote your event and boost visibility. The ads broadcast your event to larger audiences, who can share the posts with friends and followers.

Increase Facebook Event Visibility with SociableKIT

The best way to increase Facebook event visibility is through cross-platform promotion, including website embedding.

Embed a Facebook event on your site using our SociableKIT widget. You only need to know how to get the Facebook event ID; our widget will extract the post.

Below are essential reasons to use the SociableKIT Facebook events Widget:

• Easy to Set Up: Our Facebook events embed code generator creates the script that you can add to your site.
• Customization: Personalize the Facebook Event embed to complement your website theme. You can also include a share button to encourage visitors to send the post to their friends.
• Compatibility: The widget supports all major web builders. You can also sync Facebook events to your Google calendar on your website, making it easier for visitors to track upcoming events.
• Regular Updates: Our widgets are scheduled to refresh regularly. This ensures recent comments and interactions on the Events page appear on your site to foster engagement.
• Technical Support: Our support team is always on standby to address widget issues. We address client issues within 24 hours during business days.

Use our widget to embed a Facebook events post on your site and boost visibility. Enjoy flexible customizations and regular syncs that keep the feed up-to-date for maximum visitor engagement. 

Create a SociableKIT widget today!

Frequently Asked Questions (FAQs)

Explore our FAQ section for answers to common questions and concerns about Facebook event shareability.

Can I Make a Private Event Public on Facebook?

Yes and no. You cannot make a private event public once you publish the post.

However, you can change the event settings to allow guests to invite friends. This can help you increase the event’s visibility, boosting attendance.

Alternatively, delete the private post and create a new one, ensuring you set visibility to Public.

How Do I Use Facebook’s Event Boost Feature to Increase Shares?

You can use the boost feature to increase your event’s visibility and target lookalike audiences. Here’s how to do it:

1. On your Facebook page, click Promote and select Boost An Event.
2. If you have multiple events, pick the one you want to promote and click on Boost Event.
3. Specify your objective in the Goal section.
4. Populate the fields with accurate details.
5. Specify your target audience.
6. Set the ad duration and budget.
7. When ready, click Boost Event Now to launch the ad.

How Can I Track How Many Times My Facebook Event Has been Shared?

Facebook provides detailed analytics, including organic and paid reach, impressions (people who showed interest or confirmed attendance), and ticket clicks.

Follow these steps to monitor your Facebook Event page’s metrics:

• Log in to your Facebook account.
• Go to your Professional dashboard and open the Menu.
• Select Events to access the metrics.

Conclusion

The steps for making an event shareable are similar for personal and business Facebook pages. However, the most significant step for both is to set the post to Public to allow users to view and share the event.

Usually, businesses create Facebook Event pages to reach large audiences. In such cases, you must promote the post on other platforms and websites for maximum shareability and visibility. 

Use our SociableKIT widget to embed a Facebook event on your site. Visitors can interact with the page, including confirming attendance and copying the event link to share with others.

Sign up to SociableKIT and create a Facebook events widget for your site!