Learn how to get reviews on Amazon effectively with proven strategies that boost sales. Discover essential tips to encourage genuine feedback and enhance your product's credibility.
Amazon is the biggest e-commerce website globally, with over 3 billion monthly visits and 2 million active sellers.
These statistics pose two significant implications for business owners:
- A large customer base from which to get potential leads
- The need to differentiate yourself from merchants offering similar products
Gathering Amazon reviews is one of the best ways to stand out and encourage buyers to trust your brand.
This article provides an in-depth guide on how to get reviews on Amazon.
TL;DR – How to Get Reviews on Amazon
Here are effective ways to get reviews on Amazon:
- Embed Amazon reviews on your site
- Deliver excellent e-commerce customer service
- Offer discounts and promotions
- Join the Amazon Vine program
- Optimize your Amazon listing
Continue reading for a detailed overview of how to get Amazon reviews.
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How Does the Amazon Rating System Work?
Amazon’s rating system relies on customer feedback to calculate your seller score. Customers’ ratings range from 1 (poor) to 5 (excellent).
However, unlike most systems, your seller score is not an arithmetic average of the submitted ratings. Instead, Amazon employs a weighted ranking system to make the seller score more reflective of the expected customer service.
Below are the main factors Amazon uses to calculate seller ratings:
- The review must be submitted within a reasonable time of purchasing a product
- Customers must spend at least $50 over 12 months to be eligible to provide feedback
- Submitted reviews must comply with Amazon’s community guidelines
- The review must be linked to a verified purchase
Amazon’s Seller Guidelines for Reviews
Amazon has stringent rules against soliciting reviews and manipulating customer feedback. Breaching these rules could result in a suspension or permanent ban from the Amazon marketplace.
Below are the main seller guidelines regarding Amazon reviews:
- You cannot review your products on Amazon or rate listings by merchants selling similar commodities
- Amazon prohibits requesting reviews and ratings in exchange for discounts
- You should not request customers who submit negative feedback to edit or delete their testimonials
- You must not guide customers on the kind of feedback to submit
- Amazon forbids using third-party services to inflate your seller score
How to Request Reviews on Amazon
Amazon business reviews are a goldmine, as potential buyers rely on other customers’ testimonials before completing their orders. As such, you must actively gather reviews to help your business rank high on Amazon marketplaces.
Below are practical ways to request customers to submit reviews after purchasing your products on Amazon:
Amazon’s Request a Review Button
The Request a Review button provides a powerful feature for reminding clients to submit testimonials.
When you request a review, Amazon sends an automated email to the customer with a link they can follow to submit feedback.
Here’s a step-by-step guide for accessing the Request a Review button:
- Log in to your seller dashboard
- Navigate to Orders and then Manage Orders
- Scroll to the Shipped tab
- Click on a specific order number to open order details
- Click on the Request a Review button to send a reminder
Request via Email and SMS
Maintain an updated mailing list and phone directory of your customers. This allows you to send regular promotional messages where you can include reminders for customers to submit feedback.
Encourage customers to provide detailed reviews, including user-generated videos, to comply with Amazon’s review guidelines.
Use Amazon Product Inserts
Leverage product inserts to endear your brand or offerings to your customers while also requesting them to submit testimonials.
A product insert could comprise a simple handwritten note thanking customers for trusting your business and a QR code leading to your product listing.
Customers will likely appreciate the human touch, enticing them to provide feedback.
How to Get Reviews on Amazon – 5 Techniques
Amazon’s community guidelines limit the channels you can use to request reviews and boost your seller score. However, you can leverage various strategies to enhance your product listings’ visibility and encourage customers to submit testimonials.
Let’s highlight five effective techniques to get reviews on Amazon:
1. Embed Amazon Reviews on Your Site
Did you know buyers are more likely to submit feedback when they encounter reviews from past customers?
The best way to showcase your Amazon reviews is by embedding them on your web pages.
Embedding Amazon reviews on your website will keep customers engaged and help you build social proof for your business. Upon ordering a product, site visitors will likely return to submit their testimonials.
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2. Deliver Excellent E-Commerce Customer Service
Providing exceptional customer service is the surest way of encouraging buyers to review your business.
Even better, it guarantees that most reviews are positive, encouraging potential leads to trust your business.
A crucial aspect of customer service is ensuring the images in your product listings match what you ship to your clients. Also, respond promptly to customer inquiries regarding order shipment or product conditions.
3. Offer Discounts and Promotions
Use product discounts and coupons to entice customers to review your products on Amazon.
However, it is important to remember that Amazon prohibits sellers from soliciting reviews in exchange for special offers.
As such, you can include the coupons in the product insertions.
4. Join the Amazon Vine Program
Enrol in the Amazon Vine program to boost the quality of your customer reviews. The program comprises trusted Amazon customers who provide unbiased, detailed feedback to guide shoppers.
Considering you must ship your product for free to the reviewer, prioritize customers interested in your product category. For example, if you provide headphones, tech enthusiasts will likely provide more in-depth feedback about your products than reviewers invested in recreational fishing.
5. Optimize your Amazon Listing
An optimized Amazon listing helps make your products more discoverable and enhance customer engagement.
It provides the details potential customers might need, encouraging them to buy your products. Increasing your sales volume often results in more Amazon reviews.
Tools to Track and Manage Amazon Reviews Better
Tracking your Amazon reviews helps you gain actionable insight into your customers’ buying behaviors.
For instance, you can identify common customer complaints, including product pricing, packaging, or support services, and devise strategies to address the issues.
However, you need a good tracking tool to manage your Amazon reviews effectively. Below are some top-rated Amazon reviews tools:
- Feedback Genius: Provides a customer-focused tool for streamlining communication to keep buyers updated about their orders and request reviews while complying with Amazon Community Guidelines.
- FeedbackExpress: Offers an automated tool for requesting Amazon reviews and sending promotional messages. The tool also helps target customers who are most likely to provide positive feedback based on timely delivery and receiving products in good condition.
- Jungle Scout: Provides an all-in-one platform for managing your seller account, including optimizing listing visibility, rank tracking, and customer review analysis.
Frequently Asked Questions (FAQs)
Now, let’s address the most commonly asked questions about gathering reviews on Amazon:
Can You Buy Reviews on Amazon?
Yes and no. There are marketing agencies that offer Amazon reviews at a fee. They mass-order your products and submit multiple reviews to inflate your seller score.
However, this violates Amazon’s ‘Reviews policy’ and could result in account termination.
What Are Amazon Incentivized Reviews?
Incentivized reviews comprise feedback submitted by buyers in exchange for a pre-determined benefit like price discounts or freebies.
Merchants often leverage incentivized reviews to grow their ratings and boost their marketplace visibility.
How Do I Handle Negative Reviews on Amazon?
Amazon does not allow merchants to delete or hide negative customer feedback. The platform also monitors messages to flag sellers who coerce buyers to delete their testimonials.
As such, the best way to handle negative reviews is by contacting disgruntled customers with an offer to resolve their issues.
For example, you can request customers to return their defective products and receive new shipments at no extra charge. Such an initiative might sway unsatisfied buyers to edit their testimonials.
Conclusion
Gathering Amazon reviews offers numerous benefits for your business. It increases your visibility on Amazon marketplaces and entices buyers to submit their feedback, growing your review count.
Use our SociableKIT widget to showcase your Amazon reviews in a way that engages visitors and encourages them to trust your business. It also helps direct organic traffic to your Amazon listings so customers can purchase your products and submit reviews.
Setting up a SociableKIT widget is super simple and takes about two minutes. The add-on also refreshes regularly, so any new testimonials appear on your site quickly.
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