Learn how to add Google My Business reviews to your website effortlessly. Boost credibility and attract new clients with authentic testimonials.
Google recently reported a 400% year-over-year increase in searches for businesses ‘open now near me.’
As a business owner, you can leverage your Google My Business profile to enhance your rank on SERPs and online visibility for local searches.
An effective strategy is embedding your Google My Business reviews on your site to encourage visitors to submit testimonials.
In this article, we’ll cover how to add Google My Business reviews to your site.
TL;DR – Add Google My Business Reviews to the Website
Can’t read the full article right now? Here’s a simple guide for how to add Google My Business reviews to your site:
- Create a SociableKIT Google Reviews widget
- Customize the Google Reviews feed to match your website theme
- Copy the embed script from the code generator
- Paste the embed code on your website
- Save the changes
Keep reading for a step-by-step guide on how to embed Google reviews on your website. We also highlight effective tips for increasing your review count.
Need a quick solution for displaying Google My Business testimonials on your web pages?
Our SociableKIT widget provides a no-code solution for embedding your best reviews on your site to boost engagement and conversion. The process is straightforward, so you can set up and customize your review feed within two minutes.
Create a SociableKIT widget today!
What Are Google My Business Reviews?
Google My Business (GMB) reviews comprise any customer feedback submitted on a business profile listed on Google.
The reviews provide useful information to users who search your business on the Google search engine or Maps.
Core elements of GMB reviews include:
- Ratings: Customers assign a one-to-five star rating based on their experience with your business.
- Testimonials: Clients provide feedback about your products and services using text and media.
- Business Response: You can reply to customer feedback to encourage them to use your services again or address complaints.
Benefits of GMB Reviews for Your Business
Here are some benefits of collecting GMB reviews:
- Customer Engagement: GMB reviews provide actual user content, encouraging visitors to engage more with your business.
- Online Visibility: Receiving high-quality reviews enhances your Google Business Profile’s rank on SERPs, boosting visibility to your target audience.
- Social Proof: Positive GMB reviews establish your business as credible and subtly nudge potential leads to make their purchase decision.
- Customer Feedback: You can use submitted testimonials to understand customer behavior and gather actional insights to improve your services.
How to Get Customers to Leave Google Reviews
Here are five effective ways to get customers to submit their reviews to your GMB profile:
1. Request Directly
Approach customers and ask them politely to review your business. Satisfied customers are often willing to share their experience with your business, so they will likely accept your request.
Also, encourage your employees to request reviews during customer interactions and train them how to do it courteously, ensuring clients do not feel coerced.
2. Simplify the Review Process
Make the review process simple and straightforward to boost completion rates. For example, you can provide a QR code that customers can scan to open the review form.
Also, provide step-by-step instructions on how customers can review your services. This includes using picture illustrations to guide customers through the review process.
3. Post-Purchase Requests
Customers value businesses that follow up on their post-purchase user experience. Send personalized messages thanking customers for purchasing your products and include a review request at the end.
You can provide a direct link to your GMB profile to encourage customers to submit their testimonials right away.
4. Offer Incentives
Provide exclusive discounts and coupon offers for customers who review your business. The incentives can include limited-time offers or loyalty programs where customers earn points for submitting feedback.
However, the incentive program must comply with Google Review guidelines.
Proven Strategies to Get More Google Reviews
Struggling to get customers to review your business on Google?
Below are practical tips to grow your review count:
Embed Google Reviews
Learn how to add Google reviews to your website to boost customer interactions. Potential leads who visit your site will likely check the testimonials to learn about your business or products.
Those who use your services might also feel motivated to share their experience.
Our SociableKIT widget lets you moderate the review feed to showcase the best customer testimonials about your business. This provides strong social proof for your brand, helping increase conversions.
Create a SociableKIT widget to display customer feedback on your site and encourage site visitors to submit their testimonials.
Optimize Your Google My Business Profile
Complete your GMB profile to make it easily discoverable on Google SERPs and differentiate your brand from your competitors.
Effective ways to optimize your GMB profile include:
- Claim your GMB profile and verify your identity.
- Complete the GMB profile and provide accurate business information.
- Specify your business category to ensure the GMB profile appears in relevant searches.
- Leverage Google posts to entice users to interact with the GMB profile.
Respond to Customer Feedback
About 93% of customers expect businesses to respond to their reviews.
Engaging customers who submit GMB testimonials, even negative ones, shows that your business values feedback, which might encourage more clients to share their experiences.
Request Reviews on Social Media
Share your GMB profile or Google review link on social media platforms to reach a wider audience.
You can publish a post with the review link and include incentives to entice your followers to submit feedback. Alternatively, include the review link on your social media bio.
Excellent Customer Service
Approximately 77% of customers are willing to submit reviews when asked.
However, to get such feedback, it’s essential to ensure customer satisfaction through high-quality customer service.
Such customers have positive experiences with your products, so they will likely provide a four or five-star rating and a positive testimonial.
How to Improve Google Reviews Performance
Gathering Google reviews is only one part of the job. You must also employ various strategies to collect high-quality feedback.
Here are some ways to improve Google review performance:
- Ask for Specific Feedback: Request customers to highlight specific aspects of their experience. For instance, prompt them about product quality, technical support, and turnaround times.
- Train Your Staff: Orient employees on how to request feedback from customers, emphasizing the significance of asking for testimonials at the right time and using a friendly approach.
- Optimize the Review Process: Make the review process convenient for users to boost completion rates. This also ensures respondents provide detailed customer feedback.
- Leverage Google Insights: Analyze customer feedback to identify and address recurrent complaints or concerns about your business. You can update customers and potential leads about new improvements through Google posts or when responding to related GMB reviews.
- Respond to Customer Feedback: Reply to all testimonials, including customer complaints. Provide personalized responses to encourage subsequent reviewers to submit comprehensive feedback.
How to Add Google My Business Reviews to the Website
Follow these steps to add your GMB reviews to your website:
- Sign up for SociableKIT.
- Create a Google Reviews widget.
- Provide your Google business profile (learn how to find Google Place ID).
- Personalize the GMB Reviews embed to your preference.
- Copy the embed script from the Google Reviews embed code generator.
- Log in to your website admin panel.
- Open the page where you want to add the reviews and create an HTML block on the code editor, code block, or rich text editor, depending on your website builder.
- Paste the embed script you copied from our code generator.
- Save the changes and reload the page.
Our SociableKIT Google Reviews widget is easy to set up and does not require coding. You can also moderate the feed so your best customer testimonials appear first on the feed.
Create a SociableKIT widget and embed positive customer reviews on your site to boost conversions.
Tools and Tactics to Collect Google Reviews Faster
Utilize the following tools and tactics to optimize your Google reviews collection process:
- URL Shorteners: Use link shorteners like Bitly, TinyURL, and Rebrandly to generate short URLs that are easy to share with customers.
- QR Codes: Convert your Reviews link into a QR code you can print on business cards and pamphlets. You can also place it on in-store signs in strategic locations like the counter and exit points.
- Personalized Follow-Up Messages: Send personalized emails and SMS asking customers to share feedback about their experience with your product. Well-crafted messages endear customers to your brand, which helps nudge them to submit testimonials.
- Automated Review Requests: Send review requests immediately after a client purchases a product. Customers are often excited about using a product they have just bought, so they will likely give positive reviews.
- Review Links in Email Signatures: Add your review link to your email signature so that every email interaction doubles as an opportunity to request customer feedback.
- Review Management Systems: Third-party tools like Trustpilot and Salesforce provide a centralized system for requesting, following up, and responding to customer testimonials. This helps you respond to feedback quickly and filter complaints that require immediate attention.
Frequently Asked Questions (FAQs)
Here are answers to the most commonly asked questions about Google My Business reviews:
Do Embedded Google My Business Reviews Impact SEO?
Yes. Adding a Google reviews widget increases your website’s trust factor and SEO in several ways:
- Embedded reviews boost site engagement, which signals search engines that your site has valuable content.
- Google favors sites with dynamic, user-generated content, and embedded reviews provide this.
- Showcasing Google reviews encourages site visitors to give feedback, increasing your review count. This helps your site rank higher on SERPs.
Why Are Google Reviews Important for Local Businesses?
Here are the main incentives for collecting Google reviews for local businesses:
- Helps your business rank higher in local SERPs
- Encourages local customers to trust your business
- Increases traffic to your website and physical store
- Gives your business a competitive edge over larger companies not located within the region
Can I Collect Google Reviews Automatically?
Yes. You can automate Google reviews collection so that customers receive review requests immediately after a purchase.
Alternatively, you can use review management systems to automate SMS and email review requests.
Is It Legal to Offer Incentives for Google Reviews?
Yes and no. You can use incentives to encourage customers to submit testimonials.
However, Google prohibits using incentives to solicit positive reviews or to sway customers to change their testimonials.
Conclusion
Collecting Google My Business reviews boosts your brand’s online visibility, especially for local searches. It also helps establish authenticity and social proof.
Our SociableKIT widget helps you embed your best Google reviews on your website to encourage visitors to trust your business. Those who buy your products based on the reviews will also likely submit their testimonials.
Create a SociableKIT widget and grow your Google My Business reviews!