Instagram has more than 2 billion monthly users. Additionally, up to 36% of people on Instagram use the platform as a search tool. 

That’s why, as a small business owner or marketer, Instagram provides a low-cost, high-return strategy for reaching a wider audience and attracting potential leads.

Even better, you can embed your Instagram feed on your WordPress site to provide engaging content for visitors.

This article outlines essential things to know about creating a WordPress Instagram feed.

Need to showcase your Instagram feed on your WordPress site right away? Use our SociableKIT widget to curate engaging content for your audience.

Create a SociableKIT Instagram Feed widget today!

Benefits of Embedding an Instagram Feed on Your WordPress Website

Linking an Instagram feed to your WordPress site offers numerous incentives, as outlined below:

Enhances Your Online Reputation

In the digital era, your business must maintain a solid online presence to attract potential customers. You can use Instagram embeds to establish credibility and create social proof for your brand.

One way to grow your reputation is to post regularly and engage followers interacting with your content. Ensure that you optimize your Instagram profile, including providing accurate business information such as your location, operating hours, and service catalog.

Generates Leads and Converts Customers

Nearly 93% of online shoppers base their purchase decisions on customer testimonials. This provides an opportunity for your business to attract potential leads, considering that Instagram has become the go-to site for social media users looking to learn about brands or products.

Embedding Instagram posts about your products, including reviews and responses to frequently asked questions, helps grow site visitors’ interest in your products or services and encourages visitors to purchase from your business.

Grows Your Instagram Followers

Instagram feed embedding can help business owners drive attention to their social media profiles. Showcasing your Instagram posts on your WordPress site attracts visitors to interact with your content. Those who relate to it will likely follow your Instagram account.

You can also include call-to-action statements and add social media buttons to prompt users to share your content on their profiles, reaching wider audiences.

Encourages Visitor Interaction

Does your WordPress site receive traffic, but most visitors leave your web pages within a few seconds?

Embedding an Instagram feed on your website will keep customers engaged. Interested buyers who visit your site will likely browse your Instagram feed to learn about your products and see what others say about your brand.

Additionally, you can encourage followers to post user-generated content, which you can embed on your site to boost engagement.

Provides Fresh Content

Showcasing your Instagram feed provides visitors with fresh content to interact with whenever they visit your WordPress site. To cater to your audience’s preferences, publish different content formats, including photos, videos, stories, and reels.

Embedding the Instagram feed using our SociableKIT widget makes the content dynamic, ensuring it adjusts to different devices’ display settings.

Different Layout Options to Display Instagram Feeds

Below are three different layout options for showcasing Instagram feeds on WordPress sites:

• Grid Layout: Has intersecting vertical and horizontal lines that divide the layout into rigid columns and rows. As such, you must adjust the content dimensions to fit in the grid boxes. Check out our interactive demo of an Instagram reel in grid layout.
• Masonry Layout: Uses a grid arrangement, but the displayed content doesn’t have fixed dimensions. Instead, items are arranged to maximize the available space and reduce unnecessary gaps.
• Carousel Layout: Displays items as an interactive sliding collection. Users can swipe sideways to view more content.

Need an interactive demo of how the layouts will appear on your site? Scroll to the Live Demo section below.

Method 1: Use a Website Widget

To quickly embed Instagram feed to your website, follow the steps below.

1. Sign up FREE or login to SociableKIT.
2. Create and customize your Instagram feed widget.
3. Copy the Instagram feed widget embed code.
4. Login to your website admin panel and create or edit a page.
5. Paste the embed code where you want the Instagram feed widget to appear.
6. Save and view your page. Done!

That’s easy! Embedding Instagram feed widget on your website will take only 2 minutes. If you need a more detailed guide, scroll down to follow our complete guide or watch our video guide.

Looking to purchase our premium features? Please check the details on our pricing page here.

Method 2: Use the Embed or Link Option

To embed Instagram content using Instagram’s embed option, follow the steps below.

1. Go to your target Instagram profile. For example:

2. Choose a post from that profile, and in the upper right corner, click the three dots.

3. On the popup, click the Embed option.

4. Copy the code by clicking the “Copy embed code” button.

5. Login to your website’s admin panel.
6. Create or edit a page where you want to embed the Instagram content.|
7. Paste the Instagram embed code.

You may choose method 1 or method 2, it depends on your needs. But in case you choose method 1, you can follow our complete guide below.

Complete Guide

Follow our complete guide below to embed Instagram feed on website for free. The guide is divided into two parts to make it easier to follow.

Create and Customize Your Instagram Feed Widget

The first part is creating your Instagram feed widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.

1. Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.

2. Select your Instagram feed type on the dropdown. SociableKIT offers several Instagram feed widgets.
   You might need to search it using the highlighted area below. Once found, you can then select it.
   Here are the different types of Instagram feed that you can add to your website:

• Instagram Profile widget – The Instagram Profile widget lets you add your Instagram feed to your website with ease. It makes your website look more attractive by showing fresh posts from your Instagram, and helps visitors find and follow you on Instagram, growing your social media followers. It’s simple to install and a great way to keep your audience connected with what you’re doing on different platforms. Learn how to embed Instagram Profile on your website here.
• Instagram Hashtag Feed widget – Instagram hashtag feed widget type lets you easily add Instagram hashtag posts to your website, bringing a dynamic and visually engaging element to your online presence. It pulls content directly from Instagram using specific hashtags, keeping your site fresh with the latest photos and videos. It’s a great tool to connect with your audience and showcase social media buzz around your brand or events. Learn how to embed Instagram Hashtag Feed on your website here.
• Instagram Stories widget – The Instagram Stories widget is a fantastic tool that lets you easily integrate a live feed of your Instagram stories directly onto your website. It’s designed to keep your site fresh and engaging by showcasing your latest stories to visitors in real time. Simple to set up, it brings the vibrant energy of your Instagram content right to your online doorstep, making sure your audience never misses out on the fun! Learn how to embed Instagram Stories on your website here.
• Instagram Story Highlights widget – The Instagram Story Highlights widget allows you to effortlessly showcase your favorite Instagram stories right on your website. It’s a fantastic way to keep your site fresh and engaging, making sure visitors get a glimpse of your most memorable moments and updates. Simple to integrate, it seamlessly brings your social media content to your online audience, enriching their experience with your brand. Learn how to embed Instagram Story Highlights on your website here.
• Instagram Location widget – The Instagram location widget allows you to easily showcase photos and videos tagged at a specific location directly on your website. It’s a fantastic way to visually connect your audience with the place, bringing to life the atmosphere and experiences shared there. Simple to install, this widget keeps your site fresh with the latest content from Instagram, engaging visitors and encouraging them to explore more. Learn how to embed Instagram Location on your website here.
• Instagram Reels widget – The Instagram Reels widget adds Reels videos to your website, showing short, entertaining videos from your Instagram right on your site. Instagram Reels are fun clips, up to 60 seconds long, that you can create, edit, and share to engage with your audience. It’s an easy way to make your website more lively and keep content fresh without extra work. Learn how to embed Instagram Reels on your website here.

3. Enter your Instagram feed ID or username. Copy your Instagram feed URL and paste it in the username box. Our system will automatically identify your Instagram feed ID or username.

4. Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.

5. Copy the embed code. Click the “Embed on website” button on the upper right corner. On the popup, copy the JavaScript embed code.

6. Paste the embed code and save your website page. Please follow the second part below to add Instagram feed widget to your website.

Add Instagram Feed Widget to Your WordPress Website

The second part is adding your Instagram feed widget to your website. After you customize your Instagram feed widget and copied the embed code, it is time to add it to your website. Follow the steps below.

1. Get your free embed code from SociableKIT. Make sure you followed the first part above to create your widgget, customize it, and copy your free embed code.

2. Create a new web page or edit your existing web page where you want the widget to appear.

3. Open your webpage. You might use a code editor, a rich text editor, or a code block.

4. Paste the embed code you copied from SociableKIT earlier.

5. Save and publish your web page.

6. View your web page with the widget. Done!

Tips to Ensure Your Instagram Feed is Mobile-Friendly

Use these five practical tips to create a mobile-friendly Instagram feed for your WordPress site:

1. Use a Suitable Layout

Display your Instagram feed as a carousel to ensure the posts maintain a consistent aspect ratio, essential for your visitors’ viewing experience. Other layouts, such as grid and masonry, can often overcrowd the screen, which could overwhelm your visitors, reducing their engagement rate.

Additionally, a carousel layout allows you to include a focused caption for each image.

2. Vertical Videos and Portrait Images

Most social media platforms prioritize landscape aspect ratios, which are suitable for large screens like PCs but not mobile phones. This often compels users to rotate their phones for better viewing.

Instead, use portrait aspect ratios, which are best suited for mobile phones and responsive to other screen sizes.

3. Utilize Text Overlays

Studies show that posting social media videos with text overlays boosts engagement by up to 28%. Text overlays compensate for differences in phonetics, helping viewers understand and contextualize your content.

Overlays also allow your target audience to consume your Instagram feed when in spaces where they cannot play videos with sound, encouraging your target audience to consume your Instagram feed on the go.

4. Use Interactive Elements

Incorporate elements like polls, quizzes, and stickers to promote user engagement. Remember, most users access Instagram on their phones than other devices.

As such, interactive Instagram feeds help keep them engaged with your content, creating opportunities for lead generation.

5. Write Scannable Captions

Craft concise captions that capture your audience’s attention and entice them to view your content. Where possible, limit the number of characters so the caption does not have a ‘More’ section, as this may put off some users.

For videos, consider including the title as part of the thumbnail to quickly attract your viewers’ attention.

Best Practices for Displaying Instagram Feeds on a WordPress Site

Use the following best practices to optimize your Instagram feed for your WordPress site:

Choose the Right Embedding Method

We have highlighted the two main ways to embed Instagram feeds: link and widget options. However, we recommend the widget method to ensure you have control over your Instagram feed.

Our SociableKIT widget offers flexible customization options, allowing you to personalize the feed to blend with your WordPress site. Additionally, our widget lets you showcase your Instagram feed anywhere on your site for maximum engagement.

Create a SociableKIT widget today and simplify how you showcase your Instagram feed on your WordPress site.

Ensure the Feed is Responsive

Use a responsive Instagram feed to ensure a consistent viewing experience for your audience. Additionally, ensure the Instagram feed is mobile-friendly to encourage visitors to consume your content on the go.

Our SociableKIT widget supports Instagram’s responsive player, which adjusts to your viewers’ device types and screen sizes. 

Post Content Regularly

Provide fresh content to keep your audience engaged.

One way is to publish new posts regularly but vary the content format, including reels, stories, and quizzes. Alternatively, you can incorporate hashtags to modify the feed or include user-generated content.

Ensure Regular Feed Sync

Finally, ensure the feed syncs regularly so the new Instagram posts appear on your WordPress site.

Our widgets refresh regularly, maintaining a fresh stream of content for your site visitors. You could also learn how to refresh the feed manually when you publish a new Instagram post and want the content to appear on your feed immediately.

Configure Your Feed to Lazy Loading

Embedding multiple Instagram feeds on your WordPress site could affect performance. However, you can reduce the impact by setting your feed to load only when visitors scroll to that section.

The main challenge happens when you want to embed the feed on your homepage and make it an attention grabber. Luckily, our SociableKIT widget supports script ordering, where the feed syncs immediately after the page loads, maintaining your WordPress site’s performance while also capturing your visitors’ attention.

How to Measure the Performance of Your Embedded Instagram Feed

It is vital to monitor the performance of your WordPress Instagram embed to identify areas for improvement and curate your content for maximum visitor engagement.

Let’s outline effective ways to track your embed’s performance below:

• Google Analytics: Use Google Analytics to evaluate changes in your website traffic. This includes engagement rates after embedding an Instagram feed and how much time visitors spend on the web page sections with the embeds.
• Instagram Insights: Meta allows creators to monitor their performance data, including insights for individual posts. Track how your audience engages with different content types and formats and use the insight to curate your feed.
• Visitor Behavior: Data such as the number of new followers, product inquiries on Instagram, and click-through rate can help you evaluate your feed’s effectiveness.
• Polls and Surveys: Use polls and surveys to gather audience feedback about your Instagram feed. For instance, you can ask visitors to vote for their preferred content type or suggest ideas to be incorporated into future posts.

Video Guide: How to Embed an Instagram Feed on Your Website

Watch our YouTube video below to learn how to embed Instagram feed on your website for free.

Live Demo

Below, you can see a live demo of our Instagram Feed widget. You can click on different
layouts such as Masonry layout, Grid, and Carousel if available.

View full page demo

Testimonials

Thousands of creators and business owners have already embedded Instagram Stories on
their website using SociableKIT. They love our service! Here’s what they tell us.

Embed Instagram Feed on Your WordPress Website in 2 Minutes

Quickly upgrade your website by embedding Instagram feed on website in 2 minutes. Sign up to SociableKIT now!

Frequently Asked Questions (FAQs)

Below are answers to common customer inquiries about embedding Instagram feeds on WordPress:

Can I Add an Instagram Feed to WordPress without a Plugin?

Yes. You can add an Instagram feed to your WordPress site without a plugin. The link method allows you to copy the embed code on Instagram and paste it on your site. 

However, we recommend using a SociableKIT widget to simplify the integration process.

Why is My Instagram Feed Not Showing on WordPress?

There are various reasons your Instagram feed is not appearing on your WordPress site:

• You provided the wrong data source
• You are using an outdated WordPress version
• Your Instagram embed has not synced to update the feed

Can You Post from WordPress to Instagram?

Yes. You can post content from WordPress to your Instagram profile. 

Go to your WordPress dashboard and navigate to the Automator section. Configure your account to Automatically Publish from WordPress to Instagram.

Can I Embed Someone Else’s Instagram Feed?

Yes. You can embed other people’s Instagram feeds on your WordPress site. 

However, we recommend requesting consent from content owners before showcasing their feeds on your web pages to avoid legal issues.

Are there Any Social Sharing Plugins that Share to Instagram?

Yes. You can use various social sharing plugins to share content on Instagram. Examples include: 

• RafflePress
• Blog2Social
• Smash Balloon
• Revive Social

Conclusion

Embedding an Instagram feed on WordPress helps reinvigorate your site. However, you must optimize the feed to entice visitors to interact with the content.

That is why we recommend embedding your Instagram feed into your WordPress site using our SociableKIT widget. Enjoy flexible customizations, regular updates, and responsive customer support. Sign up for SociableKIT today and join thousands of clients who use our widgets to showcase their Instagram feeds on their WordPress sites.

What’s next?

Discover additional widget types you can embed on your website to enhance your business:

If you integrate these widgets, you can improve user engagement and provide valuable information directly on your website.

Mike

Co-founder, SociableKIT

Hi! I'm Mike, the Co-founder of SociableKIT, a platform that helps website owners add beautiful and reliable social media feeds to their websites. Need support?
Contact our team on this page.

I'm also passionate about technology and enjoy sharing my experience and learnings online. Connect with me on Twitter, LinkedIn, Facebook, and Instagram.

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